Should children learn about advertising in school and if so,
what do teachers need to understand about the way in which children engage with
advertising?
Advertisements are a constant in the everyday lives of
children, and not just in technological terms. They are on television,
billboards, supermarkets and even in written texts such as newspapers and
children’s magazines (Gunter, Oates and Blades, 2005)There are negative issues
that surround advertising and children such as children not understanding the
concept and the power that adverts. However, according to Banaji ( p. 64)
children can have ‘sophisticated understanding of different types of
advertising.However, where literacy is concerned advertising, I feel maybe advertisements
can to be used as a motivational tool for persuasive writing, if understood
properly.Being able to make an advert on an I pad gave me inspiration other
that just writing. By being able to construct the advert with peers and the
enjoyment that we had as agroup, I will certainly use with children when I am
next in the school environment and will be constructed within a shared/ guided
writing session. Another plus side is that this form of literacy will be able
to be used for children who have different styles of learning (VAK) (Rampantred’s
weblog 2013)
Banaji, S. (2010)’Analysing Advertisements in Classroom’ in
Bazelgette, C. (Ed)Teaching nedia in
Primay Schools London: Sage
Gunter, B. Oates, C. Blades, M. (2005) Advertising to children on TV New Jersey: Lawrence Erlbaum
Associates pp. 1-13
(Rampantred’s weblog) (2013-ongoing) [online] http;//www.rampantred.wordpress.com/multimodal-literacy/
(accessed 24.02.2013)
Would you teach children how to make an advert on the Ipad and link the technological aspect or would you use posters/billboards or a range? And which age would you teach? Would you use a range of adverts or focus on one specific one? I think advertising goes so much further than television, like you mention, as children and adults are constantly surrounded by it. And it can also be used creatively in so many aspects of Literacy.
ReplyDeleteI have used advertisements on SE linking it to literacy from the book Gregory Cool, it was also linked with ICT because children had to research as part of the literacy lesson. They then had to make a holiday advert using persuasive writing. This was done as mini posters,however now I have experience with technology I think I would incorporate filming once I know more about it as I have found some technology resources fairly easy to use.
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